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About us

About Flossi: The Confident Smile Revolution

We created Flossi because we believe everyone deserves a dentist-clean feeling and the confidence that comes with truly fresh breath—without the hassle, pain, or anxiety caused by traditional string floss.

Our Story: From Frustration to Flosser

Like many, our founder was frustrated. Brushing twice a day and rinsing with mouthwash wasn't enough to prevent that rough, "fuzzy" feeling on her teeth or the lingering anxiety about bad breath. The culprit? Plaque trapped deep between teeth that manual string floss simply couldn't remove effectively, often causing bleeding, soreness, and a lot of wasted time.

It became clear: the electric toothbrush had revolutionized brushing, so why hadn't flossing caught up? The market needed a solution that was fast, effective, and actually enjoyable to use.

Our Mission: Flossing, Solved

That's why we engineered Flossi, the UK's first electric flosser.

We took the awkward string and replaced it with 18,000 sonic vibrations per minute and an ergonomic design. The result is a dentist-recommended device that cleans twice as effectively as manual floss, physically scraping away bacteria and plaque in just 60 seconds.

At Flossi, we're dedicated to making interdental cleaning a non-negotiable, enjoyable part of your routine. We are committed to oral hygiene that is:

  • Effective: Proven to remove more plaque for healthier gums and fresher breath.
  • Effortless: Done in under a minute with a comfortable, soft-touch handle.
  • Sustainable: Designed with recyclable floss heads for less waste.

We're proud to help thousands of customers stop worrying, stop chewing gum constantly, and start feeling truly confident in every close conversation.

Welcome to the future of flossing. Welcome to Flossi.